Media anedi democracy lo unna nalugu pillars lo okati.Legislative,Executive,Judiciary aney ee mudu pillars ki entha importance undo Media ki kuda anthe undi.Ahh nalugu pillars sarigga panichestene ye desam lo democracy aina bathikedi.Legislative anedi chattalu tayaru cheydaniki.Executive anedi chattanni amalu cheydaniki.Judiciary anedi samajam lo law and order ni maintain cheydaniki.
Ee muditi kante important Media.Desam lo kani rashtram lo kani ye moola ye samasya unna em jarigina desam rashtram mothaniki teliyacheydamey valla badhyatha.Media organisations paradarskathatho elanti valla sides tiskokunda democratic values penchadaniki krushi cheyali anthe kani democracy ni praja samasyalani tungalo tokkadaniki kadu.Media anedi facts ni matramey present cheyali opinions form cheskovadam prajala pani.Kani adey media oka party or evaraina okalla vattasu palukuthu valla opinions ni janam meda ruddakudadu.
Social reformer’s and freedom fighters media nijamaina niswardhamaina media
Mana desaniki 1947 lo desam antha ekam avvadaniki independence ravadaniki media chala important play chesindi.Independence mundu kuda media anedi society lo unna social evils(Sati,child marriages) vanti vatini samoolanga nirmulinchadaniki entho sahayapadindi.Asala media anedi lekapothe bahusa intha goppa panulu sadhyapadevi kuda kadu.Main reason okappudu media antha Raja Rammoham roy,kandukuri Veeresalingam panthulu vanti goppa social reformers chethilo undevi.Valla mukhya uddesam valla papers circulation peragadam kadu samanya janalalo society patla andulo unde duracharala patla avagahana ravadam.Danikosam niswardhamga media ni nadipi vallu vijayam sadincharu.Independence time lo nationlism,patriotism desavyapthamga promote cheydaniki enno news papers niswardhamga pani chesayi.
Corporate media desam loni journalism ni nasanam chesindi
Democracy loni 3 pillars Legislative,Executive,Judiciary motham govt control lone untadi.Kani okka fourth pillar aina media matram corporate valla chetilo chikkukupoindi.Private valla chetilo pani chese democratic pillar media okkate.Independence taravata media anedi vyaparam aipoindi.Mana social reformers nadipina social welfare based media purthiga profit based media ipoindi.Vichitramaina vishayam entante ye private field lo aina competetion perigithe products quality avanni improve avtai kani okka media lone competition peragadam valla news lo standards digajaripoyayi.
Electronic media vachaka news reach anedi inka fast aindi perigindi kuda.Dani valla TRPs penchukovali ads techukovali profits rabattukovali ani raka rakala durasalatho janala welfare ni gangalo vadilesi eroju media anedi chala darunamga tayaraindi.
Chinna example mana andariki 26/11 mumbai attacks gurtundi anukunta.60 gantalu country lo major media channels anni valla TRPs kosam live coverage,special coverage ani non stop ga national security ni andulo unna prajala security ni marchipoi telecast chesai.Pakistan lo lahore lo unna terrorist heads ee media valla live coverage chusi lopala unna terrorists ki directions ichevaru anta ani vallalo oka terrorist open ga cheppadu.Intha badyatha rahithamga low standards tho digajaripoindi media.
Inka mana telugu channels gurinchu cheppanakkaraledu.Konni konni sarlu avi news channels laga kanapadav boothu channels laga kanapadatai.Sensationlism perutho ardam leni debates petti,boothulu tittukuntu janalaki avey padey padey chupisthu entho digajaripoyaru.Sati,child marriages vanti sangika duracharalani nirmulinchadaniki unna okappati media ekada,manaki present unna dikkumalina media ekkada?okkasari alochinchandi.
Inka konni channels valla sontha agenda tho oka political party ki anukulamga nijalani kappi puchadanikey unnai.Avi veeti kanna darunam.Okkasari media charitra entha goppadi ani telusukoni meru media anna pandaniki entha droham chestannaro chuskondi.
Janalu kuda chetilo phn undi net undi intlo tv undi vallu chupinche ardam leni vatini pade pade chudatam valle vallinka rechipothunnaru.Manamem gorrelu kaduga vallu edi chupiste adi chusi nammeydaniki.Manushulam manaki vichalshana undi ippatikaina dikkumalina panikirani programs and rathalu rase media ni tarimi kodadam.Okappudu unna purva vaibhavanni tirigi tiskuravadaniki try cheddam.
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